There is a memorable quote in movie The Rookie that says:“It is fine to do what you want to do, but sooner or later, you have to do what you were meant to do.”
This is story of Ashraf Chaudhry. At the pinnacle of his successful career as a Sales & Marketing professional, he left comfy confines of ‘secure’ job to pursue his passion of corporate trainings and writing. Within three months of leaving his job, he wrote The Craft of Selling “YOURSELF” and published in Pakistan in November 2008.
In May 2009, book was published in USA. Now it is available at leading book stores of the world including at Amazons (USA, Canada, UK, Germany, Japan & France). The Spanish version of The Craft of Selling “YOURSELF” is expected in a few months.
After an MBA degree from the Institute of Business Administration, Karachi, he worked for Chevron, Tapal Tea, Pearl Continental/Marriott Hotels and Worldcall Group in Sales and Marketing departments for around 15 years. He has vast experience of B2B selling, relationship management, sales promotions, trade marketing, retailing, merchandising, appointment of dealers, distributors and franchisees, product launches, sales planning, distribution, brand activation, trouble-shootings, town-storming activities, lucky draws, hiring of staff, trainings, motivational sessions and appraisals etc.
His vision is simple—to raise incorrigibly optimist Sales & Marketing militia for business organizations with ‘never-say-quit’ determination. Period.
He is a certified trainer by International Finance Corporation for SME sector in Pakistan. He has conducted various in-house workshops for his staff and colleagues while working as business executive. He has conducted numerous workshops for Chambers, Trade Bodies and NGOs. He is passionate speaker and trainer with his unique sense of humor and healthy satire.
His core programs are:
• The 10 Commandments of Selling
• Emotional Selling
• Raising Sales Infantry
• Relationship Management
• Building Soft Skills for Rock Results
• The Magic of Marketing,
• The Art of Shepherding (A leadership program)
• Team Building
• Live Simulation of The Craft of Selling “YOURSELF”
He transfers his skills with interactive discussions, case studies, exercises, video analyzes and by sharing his hands-on experiences.
Ashraf regularly writes for Middle East’s # 1 job portal (www.bayt.com) and world’s one of the biggest article directory (www.trcb.com). He lives in and travels from Lahore/Pakistan.
This is story of Ashraf Chaudhry. At the pinnacle of his successful career as a Sales & Marketing professional, he left comfy confines of ‘secure’ job to pursue his passion of corporate trainings and writing. Within three months of leaving his job, he wrote The Craft of Selling “YOURSELF” and published in Pakistan in November 2008.
In May 2009, book was published in USA. Now it is available at leading book stores of the world including at Amazons (USA, Canada, UK, Germany, Japan & France). The Spanish version of The Craft of Selling “YOURSELF” is expected in a few months.
After an MBA degree from the Institute of Business Administration, Karachi, he worked for Chevron, Tapal Tea, Pearl Continental/Marriott Hotels and Worldcall Group in Sales and Marketing departments for around 15 years. He has vast experience of B2B selling, relationship management, sales promotions, trade marketing, retailing, merchandising, appointment of dealers, distributors and franchisees, product launches, sales planning, distribution, brand activation, trouble-shootings, town-storming activities, lucky draws, hiring of staff, trainings, motivational sessions and appraisals etc.
His vision is simple—to raise incorrigibly optimist Sales & Marketing militia for business organizations with ‘never-say-quit’ determination. Period.
He is a certified trainer by International Finance Corporation for SME sector in Pakistan. He has conducted various in-house workshops for his staff and colleagues while working as business executive. He has conducted numerous workshops for Chambers, Trade Bodies and NGOs. He is passionate speaker and trainer with his unique sense of humor and healthy satire.
His core programs are:
• The 10 Commandments of Selling
• Emotional Selling
• Raising Sales Infantry
• Relationship Management
• Building Soft Skills for Rock Results
• The Magic of Marketing,
• The Art of Shepherding (A leadership program)
• Team Building
• Live Simulation of The Craft of Selling “YOURSELF”
He transfers his skills with interactive discussions, case studies, exercises, video analyzes and by sharing his hands-on experiences.
Ashraf regularly writes for Middle East’s # 1 job portal (www.bayt.com) and world’s one of the biggest article directory (www.trcb.com). He lives in and travels from Lahore/Pakistan.






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